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Wayne’s £2.5m comeuppance: Rooney now axed as face of Coca-Cola following his foul-mouthed tirade on live TV

7 April 2011 8,187 views 2 Comments

Michael Seamark Mail
Wayne Rooney has been dropped by Coca-Cola in a £2.5million blow for the discredited football star. Four days after his foul-mouthed rant into a pitchside camera live on lunchtime TV, the global drinks company said it had cut all ties with the boorish Manchester United and England star. Last night the decision not to renew his £600,000-a-year deal was hailed as ‘a victory for decency’. Coca Cola’s deal, thought to have been worth nearly £2.5 million, has been scrapped. His wife, Coleen, also got in on the advertising . Wayne Rooney in an advertising campaign for FIFA World Cup trophy tour sponsored by Coca-Cola. The drinks company today confirmed they would no longer be working with the Manchester United star
Margaret Morrissey, of the Parents Outloud campaign group, said: ‘These footballers are held in high esteem by this nation’s youngsters and there is an onus on them to show a decent face to the children. ‘I am extremely happy that Coca-Cola has severed links with Wayne Rooney and I hope other companies take note.’
The 25-year-old footballer had been the face of a major Coca-Cola campaign for several years but last October he was branded ‘disgusting’ by the company’s U.S. bosses for allegedly sleeping with two prostitutes while his wife Coleen was pregnant. At the time the soft drinks giant said it wasn’t ‘appropriate’ to use Rooney in advertising promotions but insisted that its relationship with him was ‘ongoing’. But yesterday – as the footballer waited to learn from the Football Association of his fate over the vile swearing outburst – Coca-Cola disclosed it had permanently ended his latest four-year sponsorship deal that began in 2006.The Manchester United star, 25, was initially dropped from the soft drink company’s ad campaign following allegations over his private life last yearThe deal is thought to have been worth close to £2.5million.Not that Rooney – who earns £250,000 a week with United – is short of cash.
Despite public outrage at his on-screen rant, his other key sponsors, global sports firm Nike, computer games manufacturer EA Sports and publishers Harper Collins, are standing by the soccer star. But bad behaviour by sporting stars can poison lucrative sponsorship deals.Tiger Woods is believed to have lost around £7.8million in sponsorship when he was embroiled in a sex scandal. Rooney’s outburst after scoring a penalty during Saturday’s match stunned more than a million Sky Sports viewers, many of whom were watching with their children.

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  • Kim Willingham-Curtis said:

    And today he has been dropped from Sky TV, keep it coming, this kind of behaviour that is paid millions – needs to be stopped! Wake up call Rooney !!

  • BBC news said:

    Highly energetic post, I enjoyed that a lot. Will there be
    a part 2?

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